UH
you’ve come to the wrong page
for a take away pizza…
OH
…but on the menu
tasty websites
engaging social media
press – radio – tv
brand/product development
blogs/articles
ABOUT
ME
(and possibly you)
me: Hello. I’m Lynda Richardson, Ideas Person.
you: Is that what you put on your passport?
me: I am a Freelance Copywriter (I should add who pokes her nose into art direction, typography, web design.)
you: Best thing about your job?
me: It combines work with play. Mostly it’s about dreaming up ideas and solving puzzles.
you: Do you specialize in any product categories?
me: I’m (brand) promiscuous. I’ve worked on accounts as diverse as Volvo, NatWest, Dior, Cow&Gate, Durex, Rimmel, Oxfam and IKEA.
you: What about small businesses?
me: Erm… I am a small business. No job is too small.
you: The worst thing anybody could say about your work?
me: I didn’t notice it.
you: And your creative philosophy is……
me: Isolate one simple truth. Glorify it. Yell it from the rooftops.
TASTER
TOURISM
WEBSITE
Bliss. A blank sheet of paper for a new product launch.
Came up with the name: Itchy Feet Safaris.
Challenge: How to turn small and new into a positive in a crowded market of big hitters.
Here’s an idea.
TASTER
FINANCIAL
WEBSITE
Despite changes in legislation the financial sector remains dogged by suspicion. Transparency is key.
Even the business cards we designed feature a transparent logo. Here’s how the idea works.
TASTER
BEAUTY
WEBSITE
Brief: create name/image/
tagline and website
for Capetown beauty therapist.
Campaigns
HOUSE SCHOOL GROUP
Hard hitting campaigns need to have legs that can walk, trot and gallop their way through websites, social media, POS, videos… you name it.
Teaching Children to fly was the tag line created for an independent school group. Here’s the idea that took off.
brochure cover
brochure spread
poster
ad
excerpt from book
hording poster
bus back
music roller banner
sports roller banner
clubs roller banner
POS should rock
MINDFULNESS UK
Brief: trade fair launch targeting trainee Mindfulness teachers.
Challenge: create high impact POS material on a shoestring budget.
Here’s an idea that punches above its weight.
leaflet
display card
small space ads
THORNE SEGAR
Not difficult to make an impact with a Goliath poster campaign.
How to hit home with a David sized budget? Stand your ground, take aim and fire.
Here’s an idea for a local press campaign for a solicitor’s company.
BLASTS
from the past
Click left or right arrows above to scroll through
P.S.
TV awards include 2 D&AD Silvers, Lions Bronze, Clio
Cannes and Advertising Effectiveness awards.
Press awards include: Campaign Gold, Campaign Silver, Campaign
Poster, D&AD press silver.
Key agencies: Saatchi&Saatchi, JWT, Abbot Mean Vickers